Go Mama Bears

UX / UI Design - Case Study

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Project Overview

The product is an app for women who are going through pregnancy and post-pregnancy to achieve their physical and mental wellness. This product improves the quality of life of people during pregnancy and post-pregnancy by providing physical and psychological support. It also has the potential to help alleviate psychological stress by interacting with other users in a group chat and posts. This app can also be utilized by other audiences who are interested in developing healthy wellness during pregnancy and after pregnancy. The product is also designed for anyone interested in being a mom. 

Project Type: UX/UI Design Case Study     
Role: UX Research, Visual Design,    
Duration: Feb  - May 2020   
Tool: Figma, Adobe XD, InVision, Adobe Illustrator

Problem 

 

Women who are pregnant or postpartum need physical and mental support. They need a social community where they can share ideas and get mental support. 

Solution

Go Mama Bears app can give tips on how to improve mood and checks daily mental health. The app also has many recipes for women who are pregnant and in the postpartum stage. The social community page connects with other members of the app and shares tips and mental support.  

UX Design Process

 

1. Research Plan

2. Empathy Research

3. Persona

4. Feature Matrix and       Heuristic Review

5. Brainstorming

6. Task Flows

7. Content and Feature Requirements

8. Wireframe

    Sketches

9. Low-Fidelity Wireframes

10. Testing Screener and Prep

11. Digital Prototype Testing and Results

12. Medium-Fidelity Wireframes

13. Moodboard

14. UI Style Guide

15. High-Fidelity Wireframes

16. Clickable Prototypes

17. Resources

Research Plan

 

All research plans are available in the Full Version.

Empathy Research

 

Complete empathy research is available in the Full Version.

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User Persona

Kate is a graduate student studying Education and working full-time as a sales manager. She enjoys outdoor activities. But she is worried that pregnancy would deter her from being active. Kate is married for 4 years and she is 4 weeks pregnant. She needs learning tools about pregnancy and physical and mental support. Kate also wants to know healthy workout and meal plans. It would be great to feel connected with other moms and share some tips. 

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Feature Matrix

 

Competitive audit results based on heuristic research. Complete heuristic research is available in the Full Version.

Brainstorming 

 

Ideation Storyboards.

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User Flow

 

Task 1. The user records daily mood and reads suggested tips. 

Task 2. The user finds a recipe and saves it.

Task 3. The user shares tips with members in the “MAMA BEARS”, a social media for the app community.  

Content and Feature Requirements

TASK 1. Record Daily Progress

Task 2. Create a personal collection

Task 3. Suggest Daily Tips

Wireframe Sketches

 

Task 1. The user records daily mood and reads suggested tips. 

Task 2. The user finds a recipe and saves it.

Task 3. The user shares tips with members in the “MAMA BEARS”, a social media for the app community.  

Low-Fidelity Wireframes

Usability Testing & Results

Complete User Testing is available in the Full Version.

High-Fidelity Wireframes

Task 1. Log daily mood and read tips

Task 2. Find a recipe and save it to "My Collection"

Task 3. Read "What's New" and shares it to Mama Bears Community.

Branding

The style guide includes the chosen typography, colors, and logos. 

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Logo Design

The logo design includes the chosen typography, colors, and logos anatomy.

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Mockups

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Clickable Prototypes

Task 1. Log daily mood and read tips
https://xd.adobe.com/view/c32ac613-28a2-4d54-7532-b080d254de45-b51b/

Task 2. Find a recipe and save it to My Collection
https://xd.adobe.com/view/ea2c4361-d14b-47e7-5cbc-43a955dcb668-9c1d/?fullscreen&hints=off

Task 3. Read What’s New and share it to Mama Bears
https://xd.adobe.com/view/e1da2434-9f74-4ed3-56cc-79e6e4614092-97eb/