Go Mama Bears
UX / UI Design - Case Study
Project Overview
The product is an app for women who are going through pregnancy and post-pregnancy to achieve their physical and mental wellness. This product improves the quality of life of people during pregnancy and post-pregnancy by providing physical and psychological support. It also has the potential to help alleviate psychological stress by interacting with other users in a group chat and posts. This app can also be utilized by other audiences who are interested in developing healthy wellness during pregnancy and after pregnancy. The product is also designed for anyone interested in being a mom.
Project Type: UX/UI Design Case Study
Role: UX Research, Visual Design,
Duration: Feb - May 2020
Tool: Figma, Adobe XD, InVision, Adobe Illustrator
Problem
Women who are pregnant or postpartum need physical and mental support. They need a social community where they can share ideas and get mental support.
Solution
Go Mama Bears app can give tips on how to improve mood and checks daily mental health. The app also has many recipes for women who are pregnant and in the postpartum stage. The social community page connects with other members of the app and shares tips and mental support.
UX Design Process
1. Research Plan
2. Empathy Research
3. Persona
4. Feature Matrix and Heuristic Review
5. Brainstorming
6. Task Flows
7. Content and Feature Requirements
8. Wireframe
Sketches
9. Low-Fidelity Wireframes
10. Testing Screener and Prep
11. Digital Prototype Testing and Results
12. Medium-Fidelity Wireframes
13. Moodboard
14. UI Style Guide
15. High-Fidelity Wireframes
16. Clickable Prototypes
17. Resources
Research Plan
All research plans are available in the Full Version.
Empathy Research
Complete empathy research is available in the Full Version.
User Persona
Kate is a graduate student studying Education and working full-time as a sales manager. She enjoys outdoor activities. But she is worried that pregnancy would deter her from being active. Kate is married for 4 years and she is 4 weeks pregnant. She needs learning tools about pregnancy and physical and mental support. Kate also wants to know healthy workout and meal plans. It would be great to feel connected with other moms and share some tips.
Feature Matrix
Competitive audit results based on heuristic research. Complete heuristic research is available in the Full Version.
Brainstorming
Ideation Storyboards.
User Flow
Task 1. The user records daily mood and reads suggested tips.
Task 2. The user finds a recipe and saves it.
Task 3. The user shares tips with members in the “MAMA BEARS”, a social media for the app community.
Content and Feature Requirements
TASK 1. Record Daily Progress
Task 2. Create a personal collection
Task 3. Suggest Daily Tips
Wireframe Sketches
Task 1. The user records daily mood and reads suggested tips.
Task 2. The user finds a recipe and saves it.
Task 3. The user shares tips with members in the “MAMA BEARS”, a social media for the app community.
Low-Fidelity Wireframes
Usability Testing & Results
Complete User Testing is available in the Full Version.
High-Fidelity Wireframes
Task 1. Log daily mood and read tips
Task 2. Find a recipe and save it to "My Collection"
Task 3. Read "What's New" and shares it to Mama Bears Community.
Branding
The style guide includes the chosen typography, colors, and logos.
Logo Design
The logo design includes the chosen typography, colors, and logos anatomy.
Mockups
Clickable Prototypes
Task 1. Log daily mood and read tips
https://xd.adobe.com/view/c32ac613-28a2-4d54-7532-b080d254de45-b51b/
Task 2. Find a recipe and save it to My Collection
https://xd.adobe.com/view/ea2c4361-d14b-47e7-5cbc-43a955dcb668-9c1d/?fullscreen&hints=off
Task 3. Read What’s New and share it to Mama Bears
https://xd.adobe.com/view/e1da2434-9f74-4ed3-56cc-79e6e4614092-97eb/
