Cutter & Buck

UX / UI Design

Cutter-Buck-UXUI-Design-.png

Project Overview

This is a UX/UI Project for Cutter & Buck.  The goal of this project is to redesign the existing mobile and website homepage. Cutter & Buck is a golf and corporate apparel company located in Seattle. The company wants to rebrand its identity to appeal to a younger demographic and target both males and females.

Project Type: UX/UI Design, Web Design   
Role: UX Research, Visual Design, Web Design  
Duration: Feb  - May 2021   
Tool: Figma, Adobe XD, InVision, Adobe Illustrator

Problem

Cutter & Buck is a gold and corporate apparel company located in Seattle. The company wants to rebrand its identity to appeal to a younger demographic and target both males and females.

Solution

The new website in mobile version and the desktop version is redesigned with refreshing green colors in contrast with bold black and white. The Modern typeface, Futura Bold has been chosen. The layout and pages are rearranged to optimize the user experience. 

User Persona

Style Guide

User Interface Design - Mobile

User Interface Design - Website

Web Design Mockups

Ashley_Yeo_Cutterbuck_web mockup 1.png